7 Marketing and Sales Best Practices for Web-to-Print

Best Practices for In-Plant Print Center User Adoption- for Customers and Print Center Staff

The third article in our Web to Print Best Practices series about how in-plants can successfully implement and use Web to print software covered “6 installation best practices.” In this fourth post, I’ll focus on a topic closely related to rolling out your Web to print system to your organization- marketing it to your customers. Marketing can start with your roll out, but it should continue even after you are in full production. For example, K-12 and higher Education in-plants Frisco ISD and Citrus College announced that the system was coming for months ahead of the install.

But, don’t start in the middle of our Web to Print Best Practices series; start from the beginning.

Don’t want to wait for the full series? get-the-book

7 Marketing and Sales Best Practices

  1. Name your system something that makes sense to your users(don’t just use the default name) – be creative, choose something meaningful, use your brand, have a context. For instance, here are some examples: iPrint, ePrint, “Print to Print Shop,” DocServices.

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Web to Print Best Practices Series: 7 Marketing and Sales Best Practices

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Oval Partners Makes a Strategic Investment in ProCopy Office Solutions
Strategic Acquisition Further Advances FlexPrint’s Growth Strategy and Platform of National Managed Print Services
(Phoenix, Ariz.) November 16, 2015 – Oval Partners, a private equity firm based in San Francisco, announced today the acquisition of ProCopy Office Solutions. ProCopy is an office technology leader in Arizona with offices in metro-Phoenix, Tucson and Prescott. Best known for their industry leading service programs, ProCopy has garnered numerous accolades such as being included in the Inc. 500|5000 annual ranking of the fastest-growing private companies in America, the Top 50 Elite Dealers, and Best Places to Work awards. ProCopy has also recently been designated in the Ricoh Circle of Excellence and a Canon Premier Partner, the highest recognition of achievement from both equipment manufacturers.
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