Igniting Growth with Xerox Supplies Service – A Partner Success Story

By Isabel Spence – My colleague, Julian Patel, wrote a great blog post recently about ‘Winning the customer war’ and the value of a managed supplies service. One of our key partners, Printerland, is a prime example of a business that has recognized the opportunity this presents and has driven strong revenue growth as a result.

Printerland has been a Xerox partner since 1996. Theirs is the story of a business that has evolved successfully as the market has changed, whilst maintaining their core customer ethos. Printerland’s main focus has always been about delivering a customer experience that is second to none. They achieve this by having an exceptionally well-trained account team who really know their customers – and by offering the latest products and services that deliver value – and profit.

I spoke with Khalil Hussain, Sales Manager at Printerland and asked him to share some insights about their services and, in particular, the role that Xerox Supplies Service plays in delivering a premium level of service to their clients.

Xerox Supplies Service is a free piece of software that, once installed, monitors toner levels in your customers’ printers – no matter the brand. It automatically notifies you when toner is running low, so you can pre-empt their order and secure the business. It is an efficient way for your customers to manage their printer supplies stocks and maintain maximum office productivity.

It’s all about the customer experience

“The key to delivering a great customer experience is in understanding what that means to each and every customer,” says Khalil. “We ask them how they would like to work with us. Then we know if they want us to call regularly or if they don’t.

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